"We aim to be the leading manufacturer and distributor of high-quality appliances in the Philippines and in the world — our products will be a part of people's everyday life."

• We will achieve the highest standard of customer satisfaction through Customer Relationship Management.
• We will strive in providing high-quality products and services through continuous business process improvements.
• We will create a rewarding corporate climate in which employees are highly motivated and results-driven.
• We will become one of the most admired companies in the Philippines.

NIKON is committed to the promotion of :

• Product and Service Quality
• Customer satisfaction
• Employee development
• Maximum productivity, minimum wastage, and
• Community upliftment